Jessica Brylo

The pursuit of multi-million dollar verdicts often appears daunting, if not unattainable. With guidance from Jessica Brylo, head of Trial Dynamics, a plaintiffs-only litigation and jury consulting firm, you will learn how to break through the barriers that are holding you back from achieving exceptional verdicts, even in the face of daunting challenges.

In this seminar, we'll delve into the art of identifying themes and case frames that resonate with today’s jurors, thereby maximizing the potential for substantial awards. Additionally, we'll examine where and how case preparation falls, hindering chances at just verdicts.

Participants will learn practical techniques for integrating themes into persuasive case framing, spanning from jury selection to the delivery of compelling opening statements. We'll address the delicate handling of "hot button" issues and explore strategies to avoid alienating jurors early in the trial process.

Effective case framing transcends mere storytelling; it rquires skillfully positioning arguments to deeply resonate with jurors. Further, we will discuss the importance of rigorous case testing, including stress-testing arguments and proactively addressing weaknesses. Attendees will gain insights into various testing methodologies, their respective strengths, weaknesses, and appropriate usage.

Finally, we'll dissect common pitfalls encountered by attorneys striving for high-dollar verdicts. Whether it's a failure to connect with jurors on a human level or overlooking the persuasive framing of the case, understanding and avoiding these pitfalls are essential steps toward achieving larger verdicts. Join us for an enlightening discussion that will empower you to navigate obstacles and achieve remarkable trial outcomes.